Dawnitta Adair

Dawnitta Adair is an expert in managing and coordinating live appearances, performances, and engagements for select label artists. Her main responsibility is to serve as the liaison between the artist and event organizers, such as churches, ministries, conferences, festivals, and other faith-based groups. She ensures the artist’s schedule is efficiently managed, engagements are consistent with their mission and values, and all logistical details are addressed.

1. Client Representation

   • Act as the artist's representative to venues, event planners, and organizers.

   • Promote the artist's mission, values, and work to secure suitable bookings.

   • Maintain a comprehensive understanding of the artist’s ministry goals, style, and audience.

2. Contract Negotiation

   • Negotiate and finalize terms of engagements, including fees, duration, and special requirements.

   • Ensure agreements meet the artist's expectations and align with the event’s purpose.

3. Event Coordination

   • Handle logistics for performances, such as travel arrangements, accommodation, technical needs, and stage setups.

   • Communicate effectively with event organizers to ensure smooth execution.

4. Schedule Management

   • Organize and maintain a balanced event calendar to prevent overbooking or conflicts.

   • Prioritize commitments based on the artist’s goals and personal schedule.

5. Marketing & Networking

   • Develop relationships with churches, ministries, and event planners to increase opportunities.

   • Work with the artist’s team on promotional efforts for upcoming events.

6. Problem-Solving

   • Address last-minute changes or issues, such as cancellations or venue problems.

   • Mediate between the artist and organizers to resolve conflicts or misunderstandings.

7. Faith-Based Understanding: In-depth knowledge of Christian culture, theology, and ministry to align bookings with the artist’s message.

8. Communication: Excellent written and verbal skills to effectively liaise with clients and partners.

9. Organization: Strong attention to detail for managing multiple bookings, contracts, and logistical tasks simultaneously.

10. Negotiation: Ability to advocate for the artist while building positive relationships with event planners.

11. Problem-Solving: Quick thinking and adaptability to manage unexpected changes.

    
    

Dawnitta is crucial in helping our artists broaden their ministry by reaching audiences worldwide. By securing meaningful opportunities, she enables our artists to inspire, encourage, and share their faith message while maintaining a structured and efficient approach to their work. This ensures the artist’s mission remains the central focus of their engagements.